Recent Projects

A US cellular operator developed a special “infotainment” page for its smartphone users and wanted to gather customer feedback via an online platform. At the time of testing the page was only available on selected smartphone models. FieldworkHub was asked to find customers who were on the right network with the right model of phone including some who were regular visitors to the page and some who did not use it. We recruited over 30 participants, and validated their smartphone model and ability to access the page so that our client cold be confident of gaining the relevant insights from them.

A well-known FMCG company was carrying out research on air fresheners and home fragrance products. We recruited over 160 UK purchasers of these products to make a 5-minute smartphone video in their usual supermarket (with quotas on different supermarkets), describing how they select these products and what they noticed about the in-store displays. We managed the entire process, including quality control on the videos, and also arranged for 25% of the participants to make a follow-up video at home giving their opinion about the home fragrance product that they had purchased.

A US agency specialising in qualitative market research amongst Millennials and members of Generation Z asked FieldworkHub to support them by recruiting young people aged 13-17 and 18-22 who used Snapchat. There were two parts to the project – the first part involved submitting a video online and the second part, which took place several weeks later, was based around an online bulletin board. We screened and recruited 24 suitable respondents in the UK, France and Canada for the online video part of the project and almost 50 suitable respondents for the online bulletin board. The client was very pleased with the quality of the respondents that we provided.

We were asked to recruit a small number of professional paint sprayers and paint finishers working in the automotive and maritime industries in the UK and Ireland for 60-minute tele-depth interviews (TDIs) for a project on paint finishing systems. The participants needed to be personally involved in painting and paint finishing operations and be responsible for, or influence, the choice of products used in their paint shop. They also needed to be familiar with the end client’s brands in this market, even if they were not current users. We recruited the full quote of respondents in both countries and our client was pleased with the insights that the respondents provided.

Our client, a US-based company that provides human factors engineering services and usability testing to medical device manufacturers, wanted to conduct a week of research in London which involved participants testing out a new type of medical packaging in their homes. We recruited 18 participants with differing backgrounds and successfully scheduled the interviews, taking account of the travel time between each interview. Through these interviews, the client was able to obtain the feedback that they needed.

A South African payment platform wanted to talk to consumers in the UK who regularly send remittances to Africa and South Asia about the features that they expect and need from cash remittance platforms, as well as any frustrations they might face while using existing platforms. We used our extensive panel to recruit over 50 well-suited candidates with connections to ten different African and Asian countries and screened in a final 12 participants using an online questionnaire created in house. As an extra quality check, we made follow-up phone calls to the respondents to establish their fluency in English and discuss their use of online remittance platforms. We then encouraged the 12 participants to participate actively in the online community which was held over a number of days via WhatsApp.

A leading management consultancy was developing an app to help with the onboarding of new call centre staff, from the perspective of staff themselves (helping them to become familiar with the job requirements) and their managers (helping them to manage onboarding in a role where staff turnover is typically high). We recruited 70 call centre supervisors and workers to take part in a research programme that involved spending 15 minutes exploring a prototype version of the app, then answering an online survey about it, then taking part in a recorded 15-minute face-to-face or telephone interview with our moderator to provide qualitative feedback.

A leading manufacturer of connected home devices wanted to find out more about the way that consumers in the UK and Germany use smart devices in conjunction with each other (e.g. using a smart speaker to control a home heating system, using a smartphone to monitor home security while out and about). They wanted to interview customers of their own products and competing brands. We used a free find approach to recruit over 250 promising candidates, screened them using an online questionnaire to pick a sample of 40. We then guided the final 40 through the research programme which was based on a smartphone activity and diary app.

A large social media company had carried out an online survey amongst users of its platform and wanted to conduct telephone interviews in the UK with a sample of teenage users who met the target profile. We were provided with a list of qualified respondents and asked to contact them, convince them to take part, and arrange the payment of incentives. To encourage participation we paid part of the incentive when each interview was scheduled and the remainder once the interview had been successfully completed.

A major beer brand wanted to obtain quantitative feedback on a prototype design for a new draught beer dispenser for use in UK pubs and bars, including A/B testing to find out if the prototype design made beer drinkers more likely to select the client’s brand in preference to competitor brands. We helped the client set up a mock bar in a Central London research facility and recruited 300 respondents to visit the facility over the course of two days and complete the client’s online survey in situ. We also arranged a focus group of bartenders at the facility so the client could obtain their qualitative feedback on the design.