Research on smartphone content in the USA

A US cellular operator developed a special “infotainment” page for its smartphone users and wanted to gather customer feedback via an online platform. At the time of testing the page was only available on selected smartphone models. FieldworkHub was asked to find customers who were on the right network with the right model of phone including some who were regular visitors to the page and some who did not use it. We recruited over 30 participants, and validated their smartphone model and ability to access the page so that our client cold be confident of gaining the relevant insights from them.

Young male online bulletin board respondent submitting entry on his smartphone while standing in front of his bicycle