Research on VR headsets in UK, France and Germany

We were asked to recruit respondents in the UK and 30 in each of France and Germany to provide feedback on virtual reality (VR) headsets made by a leading brand. The manufacturer wanted their views on both the products themselves and the way in which they were promoted through point-of-sale displays. Respondents needed to be existing owners of a VR headset or intending to purchase one in the next 90 days and all needed to be willing to travel to one of the stores designated by the client to view the point-of-sale material and take photos and videos while in store. We successfully recruited 70 respondents and provided encouragement for them to make the store visits and complete the in store activities, thus exceeding the client’s target of 50 completes.

Young woman wearing virtual reality goggles and reaching out left hand in amazement