Companies and brands want your help to improve their products and services. You might be asked to smell new scents for personal care products, taste new food and drink flavours, give your opinions about cars, banks or restaurant chains in a focus group, or make a short video about a trip to your local supermarket.
Business to business (B2B)
Companies want to talk to existing and prospective customers to understand how they buy products and services and what features are most important to them. You don’t necessarily have to be a high-powered executive to take part in B2B market research – we’ve also arranged interviews with farmers, delivery drivers, electricians, building managers and garage owners.
Technology is becoming more and more important in our lives and FieldworkHub conducts a lot of market research in this area. We’ve recently run studies on smart home devices, virtual reality headsets, online advertising, and social networking platforms, as well as testing of a variety of different apps and online services and focus groups on attitudes towards technology companies.
We regularly arrange interviews with healthcare professionals. Recent studies have involved cardiologists, dieticians, haematologists, oncologists, pharmacists and nurses. We also arrange interviews with patients with a variety of conditions. Recent projects have involved diabetes, eczema, haemophilia, psoriasis and rheumatoid arthritis.