A well-known FMCG company was carrying out market research on air fresheners and home fragrance products. We recruited over 160 UK purchasers of these products to make a 5-minute smartphone video in their usual supermarket (with quotas on different supermarkets), describing how they select these products and what they noticed about the in-store displays. We managed the entire process, including quality control on the videos, and also arranged for 25% of the participants to make a follow-up video at home giving their opinion about the home fragrance product that they had purchased.
