The University of Cambridge had created a new online application system for candidates wishing to study at Cambridge to use in the upcoming academic year. Our client wanted to conduct a number of 60-minute remote user tests via Zoom, with a sample of prospective undergraduate and postgraduate students who were applying to top universities in the UK. The user tests involved students trialling the new application and providing feedback on what worked and what needed improving. We contacted, recruited and screened in 14 respondents in less than a week. To encourage participation and ensure we had no last minute cancellations, we sent reminder emails and checked in with the respondents by phone.
